Web Marketing Professional program is optimizes the main (index) page of a Web site with search terms people would use to find the site. Optimization is infusing web pages with keywords according to a specific set of RULES. The RULES are the catch22 because no one knows what they are. We pay a subscription service that anticipates what the search engine wants, basically reverse-eningeering looking at the top pages in categories. It's this formula that we strictly ahere too.

Search engine optimization takes a set of keywords and applies them to all pages. The Ongoing Program takes this a step further by looking at the site and determining which keywords apply to specific pages. Specialization of pages is the key to Search Engine success. Based on the information in the site, we apply certain keywords to one page and other keywords to other pages. The goal is to make the site's various pages get listed as valuable resources on specific information.

The program includes monthly reports: a Web Marketing Newsletter, Your Search Engine Keyword Ranking Report, and Traffic Summary. At the end of the term we will review the site, its level of traffic, and make adjustments. The Web Marketing Ongoing program is intended to improve a site that is getting minimal traffic by making it a site the search engines will rank high. It is intended to establish a site as a major player on the Internet.